A special edition of Copa America—the premier men’s soccer event in the Americas—is being held for the first time outside of South America. The United States is the host nation for Copa America Centenario, which celebrates the 100th anniversary of the Tournament from June 3rd...
As we prepare for the Rio Summer Games, where we are assisting the NBA for the third year in a row, it occurs to us that we might say a few words about the exciting game of sports marketing. As huge sports fans, we at...
Most sports fans show up at an event to enjoy the game and to add their energy to help their team win. The focus is on the action, and all the rest is usually taken for granted. Creating a good sporting event is an art form, with...